How to Tell if Your Copywriter is Worth It
If you have the desire to use the internet to make some cash, you'll need a website. That website should be well written, particularly if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's smart to employ someone who is qualified to compose the text for your site. A good copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, not all copywriters are born equal. Some are really gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you can figure the difference.
Does the copywriter have a web site of his or her own? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they claim to be able to help you with the one you are creating? Examine the copy on this web site. If there are a number of errors, this is a bad sign.
How well do you respond to the copy on the copywriter's site? This is more involved than just finding grammar mistakes. Does the website copy trigger an emotional response as you read it? Does it help you like the writer? Does it make you want to Discover More Here follow up and discover more about the writer? Does it make you eager to employ them immediately? Does it make you feel like you have to leave? Does the website copy cause you to feel angry? These are all vital reactions and you need to listen to them.
Do some more research on the writer. Search for reviews for the copywriter on third-party websites and forums. It is likely that the only reviews on the copywriter's website are going to be good ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These pstings deserve special attention. You should also ask the writer for a few references. Make sure that you follow up and actually get in contact with those references and obtain an honest opinion from them.
It is vital to actually browse through any samples supplied to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially important if the copywriter is claiming to be an expert in a field. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You must do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.